Shop Review - Rivet And Hide

Exciting news for London denim-heads, purveyors of rare raw denim, Rivet And Hide, opened a retail space last week.

Junior & Danny outside the new premises.

Founded online in 2012, partners Danny and Junior then progressed to an open-by-appointment-only workshop in Parsons Green. In that short time they've built a reputation as one the best places in England for Japanese denim.

Danny has always said if the support was there that R&H would take the next step and open a shop. It’s indicative of the growing popularity of the English denim scene that he’s done so.

The idea took hold in December of last year and it’s taken a few months of hard graft to come to fruition.

Reclaimed wood interior.

R&H pride themselves on stocking only small batch and rare denim that meets their exacting standards. From The Flat Head, Steel Feather to Pure Blue Japan, they have it.

So, it’s not surprising that the same almost obsessive attention to detail that goes in the best Japanese denim went in to fixtures and fittings for the shop. As Danny says,

“We used reclaimed timber and beach groyne wood for the interior. Everything in the store is hand made to reflect the clothes that I sell. Even the hangers have been made by hand and bespoke for Rivet & Hide.”

Custom made rails and hangers! (Holding up lots of premium Japanese denim.)

It doesn’t stop there. The hanging rails have been hand forged by a friend of Danny’s and the chains it hangs from are antique London railings.

My personal favourite are the leather chairs – modelled on the pilot’s seat from a Lancaster bomber, complete with riveted metal panels - great to lounge in whilst friends wriggle in and out of stiff selvedge denim. (Or for hung-over fashion journalists to recover in…)

Still there is the vintage 43200G Union Special – ready for Junior to attend to all your custom hemming needs. Rivet And Hide are one of the few places in London to offer this service.

It might have been hard work but I get the sense that the guys have had fun with furnishing the shop. Yes it reflects what they sell, but it’s also quirkily London. The move from Parsons Green to villagy Fitzrovia is a great step forward for Rivet And Hide.

You can check out what they have at www.rivetandhide.com. Better yet, why not pop in to the shop at 5 Windmill Street to take a look?