Showing posts with label interview. Show all posts
Showing posts with label interview. Show all posts

Wednesday, 12 February 2014

North Sea Clothing - Whatever Weather

Interview with Neil Starr.

Shackleton Epic Team
Ed Wardle, Tim Jarvis and Paul Larsen of The Shackleton Epic Team sporting NSC clobber outside the RGS last summer. (On one of the hottest days of the 2014!)
Further to my recent article on North Sea Clothing's Intrepid sweater, I caught up with the brand's founder, Neil Starr, for an interview. 

Neil has had a long standing interest in vintage and military clothing. Having run a vintage stall in London’s Portabello Road Market for years, he decided to start NSC 15 years ago.

Surplus supply of the original WW1 & WW2 Submariner sweaters dried up in the 1990's. It was partly this scarcity that led to the birth of NSC, “they actually became very hard to find… so we developed it ourselves. Initially it was just the Submariner in ecru. We changed the shape slightly, because some of them were designed to go over your jacket, sort of like a big sack. We changed it to something more suitable for modern guys.”

NSC Victory roll-neck
A heavy knit Victory roll neck.
So these are not stitch for stitch recreations. Such attention to detail has its place, but is perhaps irrelevant here. NSC’s jumpers are not too dissimilar to the originals and, as Neil argues, these would have varied anyway, “the spec was sent out and the originals were made in different factories. Like most military clothing they just had to meet certain criteria. We just try to focus on the quality in everything we do.”

There are several other reproductions out there, but it is this quality that sets North Sea Clothing apart. In fact, NSC are so good that apparently other brands have tried to copy them.

Archive image of an RN sailor
Bet there's a tot of rum in that cocoa...
Neil is charmingly sanguine about it all, saying, “I don't want to disrespect the other brands, we've had a lot of people see what we're doing and produce their own Submariner, but it's usually only for one season. A couple of companies have been very naughty who've knocked off the label, almost making a facsimile. I look at it as  a compliment in a way, instead of getting wound up about it. It's great to think that you're doing something that's worth copying.”

All NSC jumpers are made from 100% English wool by family firms in the UK. The untreated wool retains its natural lanolin, so will keep its insulating qualities even when wet. Construction is robust, with reassuringly heavy knits. 
North Sea Clothing - Submariner
Robust construction - reinforced seams and shoulder gussets on a Submariner. These pullovers will last you.
Production is labour intensive, just to get the yarn on the bobbin is quite an involved process, with the wool having to be sheared and scoured first, “it has to travel all over the place. There are not many people who can do that in the UK any more. There are only a couple of scourers left.”
However, British wool is making a comeback. After being at such a low ebb where there was almost no point taking it to market, a few years ago the price doubled.

With people as passionate as Neil behind the British wool revival, things can only get better.
Ed Wardle looking suitably rugged in an Intrepid.
The Submariner may be their staple, but NSC have a growing range of other sweaters and accessories. Neil tests all the pieces himself before they go to production.

Future plans include the introduction of a deck jacket, based on a vintage French Marine National example Neil has in his collection, “anything I produce is something I'd like to wear myself. We took one to the shows last year, it wasn't ready… I wasn't happy with it. But I was wearing it and someone said, ‘that's really nice, why don't you put it out on the stand?’” Feedback was so positive that Neil is planning to release the jacket for Spring / Summer 2014.
North Sea Clothing - Marine Nationale Deck Jacket
A sneak preview of the new deck jacket. (Review to hopefully follow soon.)
North Sea Clothing’s motto is “Whatever Weather.” Having worn an Intrepid (a Norwegian pattern Submariner) over two Scandinavian winters I can testify that this is no idle boast. 
I've said this already in a previous post and make no apology for repeating it here - the fact that NSC supplied the Shackleton Epic Team in their recent recreation of the original 1916 expedition to the South Pole should tell you all you need to know on how good these sweaters are.

No gents winter wardrobe is complete without one. You can purchase them online here.
Perfect for jaunts to The South Pole. Or a summer camping holiday in England.


Wednesday, 11 December 2013

Old Town Clothing.

A Brilliant Little World Of Its Own - Interview with Will Brown

The Norfolk based brand Old Town Clothing have been long standing favourite of mine - the Navy twill suit I bought from them years ago is still in regular service.

On behalf of Denim Hunters* I recently caught up with Old Town's co-founder, Will Brown, for an interview. (Read an edited version there and see Matt Hind's fantastic Piccadilly Pleasures images used for the article.)
The Marshalsea in Khaki canvas. This slightly fitted 4 button jacket has a district 1890's feel to it.
(I've been wearing a Navy version for 7 years now.)
High Rise trousers in the same canvas. They have a pleasingly high waist and wide leg.
 Originally based in London, Will has been making clothes for over 30 years. 
Old Town got its start in the mid 1980’s, “I opened a shop in Shoreditch in 1980 when there was little other than the last remnants of the furniture making industry in the area. It wasn’t very successful, but I was supplying a few garments to a boutique called ‘Demob’ in Soho. I was given the run of a spin-off shop, then called ‘Demobilization’ and by rearranging some of the nice fabricated letters on the facia it became ‘Old Town’.”
At first Norfolk might seem like an odd change of location. But it is consistent with Old Town’s desire to plough their own furrow. Indeed, the name “Tin House” was inspired by a local property they restored. 
Will was frank about the reasons for moving there, “My partner Miss Willey and I were living on a pretty grim estate in South London, but we found an old caravan on a bizarre plot in north Norfolk. We became attached to the area and found a shop with a flat in a 17th century street in Norwich. So, it seemed a good swap for Kennington. We opened Old Town so long ago the word ‘vintage’ hadn’t been invented (except when referring to wine or cars.)
The Marshalsea again - in Tin  House striped "Pantry Denim."
All patterns are modern in that they were designed by Will, but have a strict aesthetic firmly rooted in early 20th century utility clothing. 
Discussing what informs Tin House designs he said simply, “Historical imagery, costume and design reference. How to get the essence of a style with the least strokes? That’s what interests me most.”
 Old Town have developed a loyal following over the last few years. This rigorous aesthetic is part of their appeal. In the ever changing fashion world Old Town offer a simple continuity. 
Work wear is becoming increasingly popular, with many brands claiming to produce “heritage" or “authentic” items - something that Old Town stand against, “We never intended Old Town to be either of these. I don’t know at what stage designing and making something stopped being quite sufficient. 
The Short DB Jacket in 12oz Denim
It does rather feel that things have to have some sort of provenance today, however spurious. It’s quite a bloke-ish thing about spec and authenticity. I think that Old Town is more in the tradition of the early boutiques from the sixties and seventies like ‘Biba’ and ‘Let it Rock’ which were brilliant little worlds of their own.”
Old Town prefer to focus on quality and craftsmanship - all garments are hand made to order in and around the small village of Holt. With an average of 70 garments produced a week, the work is done by both Will himself and local artisans. Quality clothes take time. There is no web shop. You make your selection on a printed order form and post it off to Miss Willey. Turn around time for a garment is 4 to 6 weeks.
Orfords - a pattern of rugged seafaring jean much favoured on the Suffolk coast between the wars.
As Will says, “That’s how long it takes. Now just say that we were on a TV show like Challenge Anneka (remember that?) I dare say we could have a pair of trousers cut, sewn, buttonholed, buttoned, laundered, pressed and packed within a few hours. In practice trousers are cut as a group, the sewing ladies take their work on a weekly basis, the laundry similarly and so on. You can see how the days add up.
Also, I suppose customers do warm to the notion of the service and the necessary wait.”
All of Old Town’s material is UK sourced too. With so many labels looking for cheaper options abroad it is fantastic to see a brand do this. 
However, asked what Old Town look for when choosing fabric Will was quite direct, “Availability. We have been very fortunate with woollen cloths as they are woven in Britain and the minimum quantities are small (200 metres or so).
Cottons are tricky, even good old navy or khaki 3111 cotton drills aren’t that easy; we have to have the khaki dyed.
I would love to find interesting and obscure denims such as the old fashioned ‘salt and pepper’ effect that one used to see on warehouse coats. We would be laughed off trade stands at fabric fairs with the rather modest quantities that we could commit to. If anyone knows of interesting denims sold in less than a shipping containers worth I would love to know.”
A small range of ladies clothing also includes these, the no.5's - here in 12oz denim
Will may have very set ideas on what Old Town are, but not at the expense of the brand developing, “I hope it will continue to evolve, my instinct is towards a more modernist feel but I don’t know if customers would like it or not so I try to slip a bit in here and there.
What I’d really like to do is get off the buttonhole machine and have time to experiment, design clothes… in fact, just the nice bits but who wouldn’t?”
 Given that “a more modernist feel” probably equates to post 1930 die hard fans need not worry. Refreshingly un-fussed by the vagaries of fashion, Old Town simply focus on doing what they love. There is no empty marketing rhetoric here. Such integrity is sadly a rare thing these days.
Old Town is indeed a brilliant little world of its own, and whilst it’s clear that any brand has to evolve to survive, one hopes that Old Town keep doing what they do best - minimal yet beautiful clothes made by people with a profound love of what they do. If only more people thought this way. I urge you to check out www.old-town.co.uk.
*Unsurprisingly DHs preoccupation is with all things selvedge denim related. It is worth stressing that selvedge does not necessarily equal quality. By the same token not all non selvedge denim is bad.